what's happening...

My names is James Tripp, and currently I am ‘on the road’, traveling around the world for one year with my family (my wife and our two daughters). Our mission is to explore and experiment with living in different countries and to grow both individually and as a family as we go.

Tripp's at Kirstenbosch, South Africa

Tripp's at Kirstenbosch, South Africa

Some have said ‘congratulations on living your dream’ - a much appreciated sentiment! But the truth is, this is not really what we are doing… not living our dreams but living our choices.

Of course, many have also cautioned us against this, considering it reckless, irresponsible and unnecessarily risky - after all I gave up my nice offices and training facility along with a tried and tested business model that worked in order to do this - but a life of certainty and predictability has at least as many minuses as pluses.

As I travel I am continuing to create (programs, blogs, webinars etc.) and run my ‘anti-business’ - it means a big change in how I do my work… which is all cool, as change is the engine of evolution!

One aspect of this change is that more of my creation will be taking place through this webspace (as opposed to Hypnosis Without Trance). Alongside this, there will be an increased focus on coaching creators...

...those who are committed to recreating themselves and/or their lives along more fulfilling and personally meaningful lines.

Professional Bio...

Many years back an early mentor advised “never write your professional biography in the first person, because you’ll always sound like a big-head when you’re selling yourself from there”.

This may be so, and certainly seemed to make a good deal of sense at the time, but a deeper look reveals its origins in a pernicious piece of underlying cultural hypnosis (that we will visit in a paragraph or two from now).

The 'Professional Bio' section of this website used to contain a well-crafted attempt to define ‘who I am’ professionally, but I've decided to burn it. Why?

Because it was bullshit.

A narrative that came from that insidious tendril of cultural hypnosis expressed in the idea that...

...in order to survive, we must constantly advertise and prove ourselves in life.

Look deeper and you'll see that this is an organisation of reality where the power is ‘out there’, and we must ingratiate ourselves to it or otherwise be outcast and marginalised. For many this idea just seems true without question, but it is not. It is an idea, not a fact. And an idea that silently undermines those who unconsciously orient to it by disconnecting them from their own power and creative potential.

And it goes in early - mainstream education inculcates it with its series of hoops and standards we are trained to jump and meet. Culture rehearses it with its obsession with personality and ‘coming across well’.

It will be evident from this website that I teach/coach/mentor people… predominantly in and from the principles of Non-linear, Generative Engagement. I do this because I love it and have the particular set of skills and understandings to do it.

I do not, however, have any desire to sit inside of the box of coach, teacher or mentor. My preference here is to teach/coach/mentor from a place of congruence as a first-hand explorer of life and the effective, creative engagement with it.

I would say I have walked an eclectic path in life. From a young age I felt the strong desire to carve out my own way with things beyond ‘the mainstream’, and to either a small degree or a great degree have done so… with the tendrils of cultural hypnosis and social conditioning dragging at me the whole time.

Today I am (through exploration and personal re-creation) much freer than I have ever been… but am still learning much about that the magic that lays beyond those tendril’s grasp.

This website going forward will be 100% about ‘living as a creative force’ - which means going beyond the cultural hypnosis and social conditioning to connect with your innate capacities to generatively engage with the rich and infinitely complex unfolding of life; connecting with a way of being and doing that is not only generative in terms of creating positive difference in the world but is also inherently rewarding and fulfilling.

My hope is that the information you find here will serve you greatly.


Peer Feedback

"James, James, James... I want to let you know how much I appreciate your work. I am an NLP and Hypnosis Trainer (US and UK) with a 30 year history in the field, and quite frankly, when I look around the 'academic and professional hypnosis community', I see more bullshit than substance.

It is refreshing to see you at your art... and your great language utilization is as natural as it is effective. You are a member of an elite circle... you are the real deal."

Michael Watson - International Trainer of NLP


Judy Rees.jpeg

"Unlike some other coaches (and I know a lot), he has developed the knack of switching attention to the aspects of life that REALLY inspire and excite you, as a unique individual. A session that may perhaps have started on a rather flat note builds into a beautiful, rhythmic tune… and finally to a glorious crescendo of energy and motivation.

Wrapped into that effortless-looking process is a huge amount of skill and experience. I unhesitatingly recommend James and his work.”

Judy Rees – X-Ray Listener and Co-Author of Clean Language: Revealing Metaphors and Opening Minds




“I have worked professionally as an agent of change for twelve years, done thousands of client sessions and read several hundred books on Psychology, NLP and Hypnosis...

James gave me several useful nuances that I am using in my daily work, and his ideas have inspired me to develop some useful modifications, experiments and techniques of my own. Strongly recommended!”

Jørgen Rasmussen – Author of Provocative Hypnosis and Provocative Suggestions





“I thoroughly recommend spending some time in [James'] company. He knows many things, has the flexibility of an NLPer (a good one) the intent of a hypnotist (a good one) and the manners of a true gent.

He will bend you in two with his mind.”

Anthony Jacquin – Hypnotist, International Trainer and author of Reality is Plastic


One-TO-One Work...

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
R. Buckminster Fuller

Going Beyond Yourself - A Personal Transformative Intensive

Going Beyond Yourself is a two day personal intensive geared toward transcending limiting belief/identity structures and counterproductive 'trances of engagement'.

It is about freeing you from your unconsciously created, reactive self and connecting you with self-as-creator in both a pragmatic and magical sense.

As a result of this intensive you will find yourself embodying a new range of options regarding generative and fulfilling engagement with life.

Life is Chaos...

...a ceaseless cascade of infinite and interconnected variables unfolding across multiple simultaneous planes (physical, biological, cultural, social, psychological etc. etc.).

From out of this unfolding chaos, stuff and states-of-affairs emerge - experiences, relationships, businesses, works of art, music, technologies, social movements, historical events, memes and much much more.

And then there is you!

Apart from the chaos and yet a part of it all at the same time. So how do you engage with it? How do you dance with it? How do you create with it with art, lightness and joy?

The answers to these questions dictate the quality and impact of your being in the world, as well as the quality and impact of the differences your participation brings.

This may seem poetic, but there is pragmatism behind the poetry. Most people, to a greater or lesser extent, struggle with life, trying to bring the chaos under 'control'. They try to impose simplistic cause and effect models to what I actuality consists in complexity and emergence. It's a suckers game that cannot be won. The unfolding cannot be tamed. Others, sensing this, just yield and allow themselves to get swept along and washed away but life's tides. But there is a third way - creatively and expressively surfing the Chaos Wave.

Any surfer knows that they cannot control the wave - the wave is as it is... dynamic in its unfolding. Try to control the wave or deny the nature of it and they wipe out. Refuse to engage with the wave and they are just pushed around, clinging to their board ending up who knows where and in what state.

So we want to surge the wave - creatively and generatively. It requires sensitivity, understanding and the 'right touch'. It requires letting go of the need to control but in turn connecting with subtler and more powerful forms of engagement.

A Going Beyond Yourself Personal intensive is all about the most important first principles in connecting with this way of being and engaging.

In Taijiquan training there is an expression 'in order to profit, you must invest in loss' - this means letting go of cherished ideas and patterns of response and engagement that have been holding you back.

Some of these will be obvious to you - you will be able to see clearly the things that are not working so well for you in how you are doing life. Others will not - they will lie hidden or seem innocuous or irrelevant.

So with this intensive we are all about going beyond yourself - letting go of the rocks that have been weighing you down and freeing you to connect with your deeper, lighter more creative potential.


We spend two days together (the location can be anywhere in the world... arranged to best suit your needs) immersed in the principles of generative engagement and exploring your existing patterns in relation to these.

We will evaluate and disrupt personal patterns that are not optimally serving you and invite the deep intelligence of your entire system of being to recreate those patterns along better adapted (to the life you want to create) lines.

The 'pillars' it is based upon are:

  • 'Creative, generative engagement with life.
  • Increase personal acuity and understanding (becoming a better witness to your own unconscious processes so as you can come to master them more deeply.
  • Disrupting specific habituated patterns as and where useful

If you are interested in engaging with this work, please contact me on tripp@jamestripp.co.uk and let me know what it is that appeals to you about it, where you are at currently in your life and what differences you would like to be making in terms of your engagement and results.

Who is this for?

We are living in transitional times. As I write this one in seven of the UK workforce is now self employed - individuals carving out their destiny as captains of their own ships in changing technological, cultural and economic waters. And for those who remain in traditional employment the game is changing fast - stay fresh and ahead of the curve or get wiped out. We all need to find our own paths increatively and generativey engaging with the world, such as we meet the needs of both ourselves and those around us in terms of health, wealth and relationships. The world is moving and we must move too.

Through my work across the years I've seen people transforming their lives and waking up to new possibilities and ways of being on multiple levels. I've seen 'worker drones' transforming themselves into business creators, shaping their own destinies.  Musicians and performers overcome limitations that have held them back. Professionals of all sorts transcend procrastination and fear of failure. And all manner of people transcend all manner of perceived limitations.

A professional poker player I worked with learned to bring more authenticity and presence into his connections and relationships. A Record Producer re-booted his career and took his artist development expertise to a whole other level. A PR Consultant breathed new life into her business after taking time away to raise her children. A Managing Director (with over 1000 people under his charge) overcame a growing problem with anxiety and panic attacks and regained his strength and grounding... just a few of many possible examples.

There are hidden 'rules of engagement' to these transitional times (very different from those inculcated through conventional education)... new demands upon us in terms of how we must engage if we are to fully participate and thrive. You may already feeling this and be looking to get ahead of the curve, or you may just be fascinated with the magic of non-linear generative engagement.

Each persons Personal Intensive is different, depending on where they are at in relation to currently embodying the principles of generative engagement and with regard to their own persona patterning. The purpose of the intensive is to connect you more deeply with yourself at your best as a 'generative operator' in your life.

Once again, if you would like to connect with me about a Going Beyond Yourself Personal Intensive, please do contact me on tripp@jamestripp.co.uk and let me know something of where you and what it is you are looking to create, transform or achieve.

What is the work like?

This work is about meaningful personal evolution/transformation and real-world results. It is for those who understand that they can learn, change and grow in profound ways and who are willing to immerse themselves fully in that process.

To work with me in this context, a willingness to 'invest in loss' (let go of old ideas, addictions to control, patterns of engagement), and a desire to radically transform your engagement with life are requirements for the process

With these in place, you are powerful and what you will learn/how you will change is powerful - switch on, take ownershipengage fully and apply what you learn and your life will transform.

Every Going Beyond Yourself Personal Intensive is a creative and generative connection between two intelligent systems (you and I) within which I will be showing up 100% committed to your personal embodiment of principles, understandings and patterns of engagement that will enhance your ability to create enriching experiences and results in your life.

With this work my heart and focus will be with serving you and not necessarily pleasing you. We may end up doing some pretty deep work and I will be certainly be challenging the foundations of your reality - this is my side of the business. Immersing yourself in the processes, explorations and engagements with an intention to get rich transformation from them is your side of the business (although I will be there to coach you on that too).

This work is for those who know they intend to make good use of it. As such commitment is a prerequisite upon commencement. There are no refunds available should you - for whatever reason - choose to quit.

Formats and Fees

A Going Beyond Yourself Personal Intensive consists of 2 days spent together exploring your key operational beliefs, self concept and habitual patterns of engagement in relation to the Principles of Generative Engagement. The fee is £3000 for private individuals or £6000 corporate. Additional travel expenses may be incurred dependent upon location.

Most importantly, aside from the fee, you will also be investing your time, openess and willingness to step beyond yourself - this is what this work is all about so please ready yourself fully to engage.


If you are interested in personal changework or coaching (either issue specific or developmental) you can message via the contact form at the bottom of this page.


Client Feedback

“I just wanted to send you an update to tell you how I’m doing - Thank you for helping me to regain the flexibility and feeling of finally getting my life back 🙂

To cut the long story short - I have now fully recovered from the period of depression/anxiety that had been present in my life for 1.5 years. I’m doing very well at work, my relationship with my partner is flourishing again and I have gone out on multiple occasions where I met some interesting new people, with whom I’ll remain in touch (I had been struggling with a terrible and overwhelming social phobia before we talked) so feel free to use this summary as a testimonial and put in on your website if your want to - I’ll be more than happy for you to do so 🙂”
— Ms J - UK Skype client (issues specific changework)
“I don’t know what you did, but the whole thing [anxiety/panic] just disappeared”
— Mr S - UK in-person client (issue specific - anxiety/panic when when using London Underground)
“Fantastic! James is a very special person.

Unlike some other coaches (and I know a lot), he has developed the knack of switching attention to the aspects of life that REALLY inspire and excite you, as a unique individual. A session that has perhaps started on a rather flat note builds into a beautiful, rhythmic tune... and finally to a glorious crescendo of energy and motivation.

Wrapped into that effortless-looking process is a huge amount of skill and experience. I unhesitatingly recommend James and his work.”
— Judy Rees - X-Ray Listener and Co-Author of Clean Language: Revealing Metaphors and Opening Minds (feedback following telephone coaching)
“Hi James. Thanks again for the session on Saturday.

There has been a huge shift as if I think about meeting someone I no longer get that horrible cringing feeling. I think for the first time in my life I feel OK about being gay which I thought would never happen. I am going out tonight with some friends from the gay social group I joined and am actually looking forward to it instead of feeling I ought to go but not wanting to.

Feels like an enormous weight has been lifted. Thank you so much.”
— Mr C - UK in-person client (issues specific changework)
“Brilliant! I noticed the difference immediately after the work began.

The cravings were massively reduced in strength and only lasted a couple of seconds before disappearing. I also started to really enjoy the simple pleasures in life like enjoying the sun and taking walks with my family instead of wanting to smoke (crack).”
— Mr A - Successful Business Owner (Crack Cocaine addiction - don't always believe the stereotypes!)
“...s**t James, that’s some powerful voodoo you’ve got there! 🙂 I’ve got more done in the last 5 weeks than I have in the previous 12 months combined, and am already seeing clear results.”
— Andy J Davies - Music Artist Development Consultant and Record Producer (productivity coaching client)
“James Tripp is one of the most powerful coaches I have had the chance to work with!

It is said that when you are ready and looking for a mentor, s/he will show up for you. Last spring it was my time, to meet mine, and I enjoyed every moment of it.

Any words I could use to describe my experience with James Tripp would be too weak. And yet, it was nothing that he did TO me - he helped me uncover and manifest that which I already had inside, but I wasn’t sure if I was ‘allowed’ to uncover.”
— Cezar Cehan - Sales Trainer and Coach and Author of Heart to Heart Selling (developmental coaching client)
“Just letting you know how effective working with you has been… I’ve started back at work with such positive energy… I put this whole attitude adjustment down to the work we did.”
— Ms EE - Business Owner & PR Consultant (in person developmental coaching + issue specific work)
“It’s been 3 months since coaching with you… my effectiveness with my clients has at least DOUBLED! (And that’s a very safe estimate.) I’m doing things now that seem like magic…and it’s so simple!”
— Travis Pederson Cht. - Hypnotist and Performance Coach (professional mentoring + developmental coaching)
“I can’t recommend James highly enough! ...since working with James I am finding myself so much more on top things and much more in control [at work].”
— Ms SP - Conservation Project Manager (issues specific work).
“10/10 - Thank you James... I know that my whole life will be more fruitful thanks to your abilities and understanding.

Thank you!”
— Mr JH - Business Owner and Chef, in-person client (issues specific changework)
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